1️⃣ Alignment with the Company Charter

No idea survives without visibility. No innovation endures without a market.
That’s why the IHCP Charter explicitly defines the mission of marketing and commercialization in the following core provisions:

✅ Buying and selling laboratory, chemical, detergent, and disinfectant materials
✅ Acquiring agency rights for medical and laboratory equipment, and sales of traditional and chemical pharmaceuticals
✅ Offering health and wellness services through both software and hardware platforms
✅ Promoting and introducing products at national and international levels using modern commercialization tools

These clauses make it clear that marketing and sales at IHCP are not just about product distribution — they are an integral part of our architecture for building a smart and sustainable health ecosystem.

2️⃣ Dedicated Charter of the Marketing & Social Impact Workgroup

💬 This Workgroup is tasked with transforming IHCP’s technological and research innovations into measurable social and economic impact through the following missions:

• Designing and executing scientific marketing strategies to introduce IHCP's software, platforms, and systems

• Direct and representative sales of lab products, kits, medical equipment, and digital platforms

• Launching digital marketing campaigns, building a strong brand identity, and ensuring an active presence across social media

• Establishing and strengthening communication with specialized audiences — doctors, managers, nurses, students, and organizations

• Expanding domestic sales channels and developing export-ready infrastructures across the West Asia region

• Recruiting and training sales agents nationwide, and equipping them with localized, practical marketing tools

• Collaborating with other Workgroups to tailor promotional packages aligned with each product’s unique features and audience